EUROPE, October 27, 2026 — Dodge has detailed a new European photographic and film campaign centred on the next-generation Charger, including its fully electric Charger Daytona. The project follows a European media driving event held at Italy’s Balocco Proving Ground on September 15, 2026.
The manufacturer said its campaign, titled New Dodge Charger: Unlock the Thrill, will use seven short-form films and a series of vehicle photographs to present the battery-electric Daytona alongside the petrol-powered Charger SIXPACK. The announcement describes a new media campaign; it is not the initial European opening of orders, which Dodge announced in June.
Electric Charger Daytona tested at Balocco
At the September event, invited European automotive journalists drove the Charger Daytona and the combustion-engine Charger on different sections of the Balocco facility. Dodge said the programme included public-road driving routes, circuit exercises, pace-car sessions and technical presentations.
The October 27 announcement said the exercise was part of the car’s broader introduction to the European market. Dodge is releasing the resulting campaign material through its social-media channels and other brand communications.
Charger Daytona electric motor and output
The all-electric Charger Daytona is built on Stellantis’ STLA Large vehicle platform and uses a 400-volt electric propulsion system. It has dual electric drive modules and standard all-wheel drive.
Dodge lists two electric performance versions in the European range:
- Charger Daytona R/T: 536 horsepower.
- Charger Daytona Scat Pack: 670 horsepower.
Both the electric Charger Daytona and the SIXPACK combustion-engine Charger are offered in two-door coupe and four-door sedan body styles. The SIXPACK models use a 3.0-litre twin-turbocharged inline-six engine rather than an electric powertrain.
Availability in 20 European markets
Dodge said the next-generation Charger lineup is available to European customers through official importer KWA and a network of more than 200 authorised RAM and Dodge sales locations across 20 principal European countries.
The company originally announced the start of European Charger orders in June 2026. Its October 27 statement confirmed the electric Daytona and petrol-powered versions remained part of the authorised European product range.
Film and photography rollout
The visual project was developed with Publicis Groupe. Dodge said the first film would feature the Daytona and SIXPACK together, followed by additional films focusing on exterior appearance, interior design and the differences between the two powertrains.
According to the manufacturer, the films use vehicle movement, lighting and sound to show the shared design identity of the two Charger variants. The October announcement did not introduce a new electric drivetrain, change the previously published output figures or provide revised European prices.
Source: Dodge/Stellantis official media release, October 27, 2026. Featured image: battery-electric Dodge Charger Daytona Scat Pack photographed in Canada in August 2026; archive vehicle photograph, not the Balocco event. Photo: Elise240SX / Wikimedia Commons, CC BY-SA 4.0.
